We put something really good inside of your hat. Instead of using a petroleum based foam we use a high performance flexible foam made from algae biomass harvested from freshwater sources throughout the world, including Florida. The rise in global temperatures, excess nutrient runoff, and human activities have contributed to an uncontrollable rise in algae growth- harming plant, animal and human life. Bloom foam removes the algae, recirculates freshwater back into the habitat and turns this biomass into perfect foam for making a better quality hat and improves our environment.