Our products are the epicenter of our impact. That’s why we are a proud industry leader in sustainability and environmentally-responsible manufacturing. We create products to last longer and avoid replacement while employing some of the most innovative, environmentally-conscious materials in the industry. Quite simply, the more good we do, the more we (and you) can enjoy the world by bike. Our social purpose is based on the idea that we can be a force for good — as a business, as bicyclists and as neighbors. It’s not enough to just make gear for riding, we’ve committed as a company to make a positive impact.