[Meridian, MS, May 3, 2021] BLOOM Sustainable Materials has appointed footwear components veteran Chuck Mason as President & Chief Executive Officer of Algix, LLC and the BLOOM brand of sustainable materials used in footwear and other consumer products.

Mason comes to BLOOM with three decades of leadership experience in consumer products and footwear and a wealth of experience in branded, technical materials. Mason previously worked with W.L. Gore and Associates’ GORE-TEX brand and, prior to that, as Chief Commercial Officer of the BOA® Fit System.

Mason succeeds John Wilson who has served as Chairman since 2016 and guided the company as CEO since 2018. Wilson continues in the role of Chairman and is pleased to have Mason join, stating “I am pleased to begin this new chapter with BLOOM Sustainable Materials.  Chuck brings a wealth of knowledge and experience to our company.  I feel we are now well positioned to execute on our plan to expand the use of our transformation materials in the marketplace.”

Mason commented, “I am excited and honored to have the opportunity to join BLOOM.  There is a passionate and talented team here, incredible technology, and the market needs could not be greater for sustainable solutions that are verifiably better for the environment.  I look forward to the team continuing efforts to innovate manufacturing processes and products that result in more clean water and air for our planet. BLOOM materials help our brand partners lessen their products’ negative impacts on the environment without sacrificing style, comfort, durability, or performance. There is a lot there to feel great about.”

BLOOM, based in Meridian, Mississippi, transforms harmful and problematic algae into sustainable materials for consumer products, lowering their carbon footprints while cleaning air and water. For more information on BLOOM Sustainable Materials please visit www.BloomTreadWell.com and follow @bloomfoam.

[Meridian, MS, February 15, 2021] Algix, a green-technology and parent company of the BLOOM™ brand, today released the results of their record setting year. In 2020, 303,941,629 liters of water were cleaned and returned to the environment, 190,454,484 cubic meters of air cleaned of CO2 from the atmosphere and 138,877 kilograms of CO2 sequestered. The BLOOM Certified Eco Facts communicate the benefits of using BLOOM materials in terms of climate change, water and energy usage, human health, and ecosystem impacts.

More than 100 customers now use BLOOM to meet their sustainability goals. Traditional resins combined with BLOOM materials use algae to transform air and water pollution into a replacement for plastics in consumer products.

“Our customers appreciate our fully transparent methodology and life cycle assessment to help brands and consumers understand the impact of using algae from cleaning water,” said Algix Co-Founder, Ryan Hunt. “Our customers, like Levi’s®, view BLOOM as a partner in helping them meeting performance requirements and sustainability impact.”

“At Levi’s, sustainability is woven in everything we do and that includes footwear. Our collaboration with BLOOM gives us the opportunity to address two of our priorities: keep the water clean and reduce the consumption of oil-based materials,” according to Levi’s.

“Our BLOOM partnership is another step forward in our commitment to finding new ways to reduce our footprint,” said Katie Pruitt, director of product at Sanuk. “By using BLOOM in our upcoming Sanuk X Grateful Dead collection, it has allowed us to help restore freshwater ecosystems by cleaning 940,000 liters of water.”

Every product containing BLOOM helps clean polluted water and captures carbon to lower the product’s environmental footprint. BLOOM works with government organizations and private companies to clean air and water pollution by using algae harvested from lakes and water treatment systems.

Brands that adopt BLOOM support lake restoration and environmental protection projects that have significant impact.


Eco-Facts by the Numbers:


  • 303,941,629 Liters
  • 190,454,484 Cubic Meters of Air
  • 138,877 kilograms of CO2 eq offset.


TOTAL 2017-2020:

  • 745,755,453 Liters
  • 467,301,798 Cubic Meters of Air
  • 340,750 kilograms of CO2 eq offset


Algix, based in Meridian, Mississippi, transforms air and water pollution into sustainable ingredients for consumer products. For more information on Algix and BLOOM products please visit www.BloomTreadWell.com and follow @bloomfoam.