The Digital Product Passport (DPP) and BLOOM
Product sustainability is changing.
PAST
For years, product sustainability was poorly defined, relying more on storytelling than measurable impact. Without a universal standard, many sustainability claims went unverified, making it difficult to prove their true environmental benefits. In fact, without verifiable data, these claims amount to greenwashing. One of the most significant factors influencing a product’s environmental footprint is material choice—and selecting the right materials can significantly reduce negative impacts.
PRESENT
However, the EU is leading the charge to SHIFT the sustainability world from vague commitments to defined, measurable, verifiable criteria. For instance, the EU has introduced a robust framework (EU Regulations on Sustainability) that ensures positive environmental impacts – because most importantly, THAT is what really matters.
Product sustainability is now defined.
European Green Deal
The European Green Deal is the EU’s roadmap to climate neutrality by 2050, driving economic transformation through stricter sustainability policies. To enhance corporate accountability, the EU has introduced key regulations like the Corporate Sustainability Reporting Directive (CSRD) for ESG disclosures and the Corporate Sustainability Due Diligence Directive (CSDDD) to address human rights and environmental risks in supply chains. The EU Deforestation Regulation (EUDR) prevents deforestation-linked products from entering the market, while the Eco-design for Sustainable Products Regulation (ESPR) and Digital Product Passport (DPP) promote circularity and transparency. Additionally, the Product Environmental Footprint (PEF) provides a standardized method to measure and compare environmental impact using life cycle data. Together, these regulations drive businesses toward more sustainable and responsible practices.
Now THE sustainability measuring stick
Read more about each regulation
Product Sustainability is about verifiable impacts.
The new EU Digital Product Passport (DPP) requires reporting on ALL impact categories.
The Digital Product Passport (DPP) is a standardized digital record designed to provide consumers with easy access to detailed information about a product’s sustainability, materials, and lifecycle. By enhancing transparency, promoting circularity, and ensuring compliance with EU regulations, the DPP helps consumers make more informed purchasing decisions while also supporting businesses in meeting sustainability requirements. Curious to see what a DPP might look like? Click here for a great example!
Product Sustainability Compared.
BLOOM RISE™ algae-blended EVA positively impacts 15 out of 20 categories today.
*Based on information currently available in the market. These impact categories represent BLOOM RISE EVA compared to conventional EVA. Green = improvement, Red = worse, Grey = Equal
BLOOM is actively working on paths to positively impact up to 20 out of 20 DPP impact categories by 2027.
Other sustainable offerings on the market benefit only 3-5 impact categories.
*Based on information currently available in the market. For illustration purposes only and does not represent any specific material.
Product Sustainability Available Today.
LCA Data meeting DPP requirements is available from BLOOM today.
Achieve immediate positive impacts by switching to BLOOM’s algae-blended foam and rubber, which can be seamlessly integrated into existing supply chains. Even a small amount of BLOOM makes a big difference, offering a simple and cost-effective way to enhance sustainability. In fact, getting started is easier than ever—just a few pennies per pair or unit can help you improve sustainability without disrupting production.
